Influencer marketing is today one of the fastest growing marketing campaign strategies for attracting more consumers. Companies globally are said to be spending more than $255 million (Sh26.3 billion) on influencers every month thereby cementing the place of influencer marketing in the world today. Consumers are digital savvy spending one in every five mobile minutes on either Instagram or Facebook, according to various reports/ research. Inter Continental…
The post Exciting! Capital FM’s Anne Mwaura in the running to become ibis Styles Brand Ambassador appeared first on Capital Lifestyle.
Influencer marketing is today one of the fastest growing marketing campaign strategies for attracting more consumers. Companies globally are said to be spending more than $255 million (Sh26.3 billion) on influencers every month thereby cementing the place of influencer marketing in the world today. Consumers are digital savvy spending one in every five mobile minutes on either Instagram or Facebook, according to various reports/ research. Inter Continental Hotels Group stated that mobile devices will account for 40 percent of online travel sales by 2020-2021.
Today, one industry benefiting from this, is the hospitality/ travel industry. Hotels are today increasingly looking to influencer marketing as a way to reach engaged audiences, entice future guests to their establishments through the experiences shared on social media. As stated by the report of the Association of National Advertisers in 2018, 75 percent of marketers already use influencer marketing for hotels. If you go on Instagram right this minute, you will most likely come across at least five travel related content from influencers sharing their staycation experiences.
One of our very own at 98.4 Capital FM, The Fuse Presenter, Anne Mwaura has made it to the final 12 in the ongoing STYLES COLLAB competition. Ibis Styles Hotels are looking for an ambassador that will become the face of one of its properties in Kenya, the ibis Styles Nairobi Westlands. The winner of the competition that will run for 8 weeks, will win a 3 months paid partnership that includes a fully sponsored trip to ibis Styles in Dubai.
A self-proclaimed foodie, travel enthusiast and bubbly personality, Anne is not only a Radio, and Television Presenter but a Lifestyle Journalist trained in the performing arts (major in acting/theatre). She describes herself, in her own words as, ” fun and outgoing” and wants to spread a little joy, sunshine and colour to everyone she meets.
Every Thursday, Anne will post a challenge on her instagram page where together, we will like, comment and share her content, for her to stand a chance to proceed to the next round. Each week contestants are eliminated by various tasks. Additionally, good news for you- she will also be sharing a promo code on her social media page (Instagram) that you, the voter, can use for discounts at Ibis. The more the code is used the higher her chances.
Remember, simply to help Anne move to the next round, all you need to do is like, comment and share the content she posts.
ibis Styles Nairobi Westlands is part of Accor, a French multinational hospitality company that owns, manages, and franchises hotels, resorts, and vacation properties. It is the single largest hospitality company in Europe, the sixth largest worldwide. In Kenya, Accor manages three brands: Fairmont Hotels, Movenpick Hotels & Residences Nairobi, and ibis Styles Nairobi Westlands.
The post Exciting! Capital FM’s Anne Mwaura in the running to become ibis Styles Brand Ambassador appeared first on Capital Lifestyle.
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