Here's a Look Inside Facebook's Data Wars - AppMasterWorld.com
Monday, February 6, 2023
  • Contact Us
  • Disclaimer
  • Sitemap
  • Terms and Conditions
  • Privacy Policy
AppMasterWorld.com
  • Home
  • News
  • SOCIAL MEDIA
  • SAAS APPS
    • Marketing
    • Business
    • Creative Apps
    • Management Apps
    • Productivity Apps
    • Saas offers
  • GAMING
  • INDUSTRY
No Result
View All Result
AppMasterWorld.com
No Result
View All Result

Here’s a Look Inside Facebook’s Data Wars

July 14, 2021
in News, SOCIAL MEDIA

“Reach leaderboard isn’t a total win from a comms point of view,” Mr. Silverman wrote.

Mr. Schultz, Facebook’s chief marketing officer, had the dimmest view of CrowdTangle. He wrote that he thought “the only way to avoid stories like this” would be for Facebook to publish its own reports about the most popular content on its platform, rather than releasing data through CrowdTangle.

“If we go down the route of just offering more self-service data you will get different, exciting, negative stories in my opinion,” he wrote.

Mr. Osborne, the Facebook spokesman, said Mr. Schultz and the other executives were discussing how to correct misrepresentations of CrowdTangle data, not strategizing about killing off the tool.

A few days after the election in November, Mr. Schultz wrote a post for the company blog, called “What Do People Actually See on Facebook in the U.S.?” He explained that if you ranked Facebook posts based on which got the most reach, rather than the most engagement — his preferred method of slicing the data — you’d end up with a more mainstream, less sharply partisan list of sources.

“We believe this paints a more complete picture than the CrowdTangle data alone,” he wrote.

That may be true, but there’s a problem with reach data: Most of it is inaccessible and can’t be vetted or fact-checked by outsiders. We simply have to trust that Facebook’s own, private data tells a story that’s very different from the data it shares with the public.

Tweaking Variables

Mr. Zuckerberg is right about one thing: Facebook is not a giant right-wing echo chamber.

But it does contain a giant right-wing echo chamber — a kind of AM talk radio built into the heart of Facebook’s news ecosystem, with a hyper-engaged audience of loyal partisans who love liking, sharing and clicking on posts from right-wing pages, many of which have gotten good at serving up Facebook-optimized outrage bait at a consistent clip.

CrowdTangle’s data made this echo chamber easier for outsiders to see and quantify. But it didn’t create it, or give it the tools it needed to grow — Facebook did — and blaming a data tool for these revelations makes no more sense than blaming a thermometer for bad weather.

Growth Capital For Online SaaS and App Businesses | Clearco
This is how you fund your business without giving up any Equity Click Here To Learn How!!

Previous Post

NHS Covid app: Should it stay or should it go?

Next Post

Netflix’s Gunpowder Milkshake mashes up better thrillers, from Kill Bill to John Wick

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

dropshipping spocket

How To Start Your Drop Shipping Business With Spocket in 2022!

Groove Funnels – We All Want A Free Sales Funnel Builder

Groove Funnels – We All Want A Free Sales Funnel Builder

Remote team management: 5 challenges and solutions

Remote team management: 5 challenges and solutions

WPFunnels – A Drag & Drop WordPress Sales Funnel Builder

WPFunnels – A Drag & Drop WordPress Sales Funnel Builder

Elementor plugin

Elementor | How Do You Get Your Website Started?

Emma email campaign

Emma | Personalized Email Marketing Solutions for your Business

A calendar that is actually useful, batch deferrals, and more.

A calendar that is actually useful, batch deferrals, and more.

8 Factors To Begin Using An Online Form – Forms on Fire 🔥

8 Factors To Begin Using An Online Form – Forms on Fire 🔥

Vendasta – All in One Platform For Success

Vendasta – All in One Platform For Success

Sanebox

SaneBox | Email AI To Keep You Sane

Red Pill for Sales CRM

What is VipeCloud? Sales CRM and Marketing Suite

AppMasterWorld.com

AppMasterWorld.com is for techies, who wants to be up to date before others. We work hard to serve you first and best of all and to satisfy your hunger of Technology. I hope you will get latest business, gaming, social media news and much more. If you have difficulty in any topic or doubt in mind. Just Feel Free to ask me in comment of that topic.

Trending Now

Hippo Video | Add Personalized VIDEOS to Your Emails

The sci-fi technology tackling malarial mosquitos

Four-wheeled robot walks upright and other tech news

What are Meta’s Quest Pro and HTC’s Vive XR Elite like to use?

What is FactoReal? | How does FactoReal Work?

Most Popular

Eternals dreams big and falls hard

Eternals dreams big and falls hard

I was a teenage transgender supersoldier

I was a teenage transgender supersoldier

£5m Virtual Reality centre launches in Portsmouth

£5m Virtual Reality centre launches in Portsmouth

  • Contact Us
  • Disclaimer
  • Sitemap
  • Terms and Conditions
  • Privacy Policy

© 2021 Copyright. All rights reserved.

No Result
View All Result
  • Home
  • News
  • SOCIAL MEDIA
  • SAAS APPS
    • Marketing
    • Business
    • Creative Apps
    • Management Apps
    • Productivity Apps
    • Saas offers
  • GAMING
  • INDUSTRY

© 2021 Copyright. All rights reserved.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT