What is a landing page and why is it different from a web page?
A landing page is a standalone web page created particularly for a advertising and marketing or promoting marketing campaign.
Unlike web pages, which generally encourage exploration, landing pages are designed to information visitors to a single call to action.
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How does a landing page work?
A landing page is where a customer lands after they click on a link in an email, or adverts from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
What makes a landing page effective is having fewer hyperlinks that distract visitors away from your call to action. That’s the power of landing pages!
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Unbounce helps you convert more of your visitors into leads, sales, and customers. Using our drag-and-drop builder, you can create and publish your individual landing pages, with no need for a developer to code them.
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