What is a landing page and why is it different from a web page?
A landing page is a standalone web page created particularly for a advertising and marketing or promoting marketing campaign.
Unlike web pages, which generally encourage exploration, landing pages are designed to information visitors to a single call to action.
Capture way more leads with high-converting landing pages that you can optimize on the fly, all without a developer.
How does a landing page work?
A landing page is where a customer lands after they click on a link in an email, or adverts from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
What makes a landing page effective is having fewer hyperlinks that distract visitors away from your call to action. That’s the power of landing pages!
With Unbounce, you can avoid bottlenecks and launch campaigns fast with one of hundreds of quick-launch templates, fully customizable to match your SaaS brand.
Unbounce helps you convert more of your visitors into leads, sales, and customers. Using our drag-and-drop builder, you can create and publish your individual landing pages, with no need for a developer to code them.
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